Operators trained inside
DFY · Agentic Ad Operations

We run your paid ads.
You don't hire anyone.

You're spending $20k to $200k a month on Google, Meta and LinkedIn. CAC is climbing, ROAS is flat, pipeline is soft. The agency markup is brutal, the in-house hire is six months away. We're the third option: operators who scaled growth at IBM, Sourcegraph, Weights & Biases and Ampcode, plus the Synter Agent — an autonomous AI that learns your brand voice, positioning and ICP, then optimises every channel 24/7.

Book a call → See how it works
Lower CAC, faster payback 10 ad platforms, one operator Agent optimising 24/7
PROOF · 01 / 05 · Ampcode

From $0 to $15M ARR
in under 6 months.

That's what Joel Horwitz and the Synter team just shipped at Ampcode, using Agentic Ad Operations. Now we're running the same playbook for funded B2B companies.

Book a call → See the operators
Joel Horwitz, Founder Agentic Ad Operations Shipped 2026
AMPCODE
ARR trajectory · 6 months
Shipped
Starting ARR
$0
Month 0
Ending ARR
$15M
Month 6
Time to $15M
< 6 mo
Agentic ops
$15M $8M $2M $15M ARR
M0M1M2M3M4M5M6
Joel Horwitz · Agentic Ad OperationsShipped 2026
PROOF · 02 / 05 · One Wheel

From $0 to $300M.
Eight years of paid.

John Skrodenis ran the paid program at One Wheel for nearly a decade. From product launch to a category-defining brand. The operator who built that growth runs your account now.

Book a call → See the operators
John Skrodenis, VP Growth 8 years of operation Consumer hardware
ONEWHEEL
Cumulative revenue · 8 years
Operated
Year 1
$0
Launch
Year 8
$300M
Cumulative
Category
#1
Boardsports
$300M $150M $50M $300M
Y1Y2Y3Y4Y5Y6Y7Y8
John Skrodenis · Paid media operator8-year program
PROOF · 03 / 05 · IBM

$110M+ in dev base growth.
100k+ partner companies.

Joel led digital media at IBM across Europe, Japan, Brazil and Australia. Built the GTM that brought 100k+ companies onto IBM's partner programs. The IBM Spark announcement hit 1M+ Google results in days.

Book a call → See the operators
VP Marketing, Digital Media Global · 4 regions Enterprise scale
IBM
Developer base · Joel's tenure
Operated
Dev base growth
$110M+
Global
Partners
100k+
Onboarded
Spark launch
1M+
Hits / days
100k 50k 10k 100k+ partners
Y1Y2Y3Y4Y5
Joel Horwitz · VP Marketing, Digital MediaGlobal program
PROOF · 04 / 05 · Rainfactory

$600M+ in Q1 sales,
across the portfolio.

John built Rainfactory into the agency behind one third of every Indiegogo campaign that crossed $1M. That same operator firepower now runs paid for funded B2B companies, with no agency markup.

Book a call → See the operators
1/3 of $1M+ Indiegogo $600M+ portfolio Q1 End-to-end execution
Rainfactory
Portfolio campaign sales
Operated
Q1 sales
$600M+
Portfolio
$1M+ Indiegogo
1/3
Market share
Roster
50+
Brands
$1M+
Campaign 01Q4 portfolio
John Skrodenis · Founder & OperatorLargest crowdfunding agency, US
PROOF · 05 / 05 · Eight Sleep

Launched a product.
Built a $1B+ brand.

Eight Sleep: from initial product launch to a $1B+ valuation. The paid program that took them there was operated by John. Same operator, same playbook, available to you.

Book a call → See the operators
Product launch led Direct-to-consumer Now a unicorn
Eight Sleep
Launch → unicorn
Operated
Valuation
$1B+
Unicorn
Launch
Day 0
Paid lead
Category
DTC
Sleep tech
$1B $500M $100M $1B+ valuation
LaunchScaleSeries BSeries CUnicorn
John Skrodenis · Launch operatorNow $1B+ valuation
01 / 06 How it works

The people who built this have already done it. At scale.
→ Hover any logo for the receipts

Real wordmarks to be swapped in pre-launch.
$15M
ARR built at Ampcode
In under 6 months
$300M
One Wheel revenue
$0 to $300M, 8 years
$600M+
Portfolio Q1 sales
Across client roster
$110M+
Developer base growth
IBM, led by Joel
100k+
Partner companies
Onboarded via Digital GTM
1/3
of $1M+ Indiegogo campaigns
Run by Rainfactory
01 · The state of paid media

Three ways this normally goes wrong.

If you're running paid at any kind of scale, you've already tried one of these. Most companies cycle through all three before they find something that actually works.

01

You hired an agency.

They billed 20% of spend, rotated juniors through your account, and sent a monthly PDF nobody reads. Your CPA is the same. Their margin isn't.

Cost: 15–25% of spend
02

You hired in-house.

One person, three platforms, no time to test. By Q2 they're answering Slack at 10pm and asking for a contractor. By Q3 they're interviewing.

Cost: 6 months, $180k loaded
03

You let the platforms drive.

Smart Bidding, Advantage+, audience expansion. The platforms optimise for spend, not for your pipeline. Nobody owns the funnel and it shows.

Cost: 30–60% of budget wasted
SYNTER IS THE FOURTH OPTION
We run the campaigns across 10 ad platforms. The Synter Agent optimises around the clock for lower CAC and faster payback. A senior operator owns the account. You don't manage anything.
Apply to work with us →
02 · How it works

From brief to live, in 7 days.

One call to onboard. We do the rest. No setup fees, no platform certifications to sit through, no media plan to approve in triplicate.

STEP 01

Brief in.

One 45-minute call. You walk us through goals, ICP, offers, current spend, and what's worked before. We tell you on the same call if we can move the number.

Duration45 min
STEP 02

We build and launch.

Campaigns live across Google, Meta, LinkedIn, TikTok, Reddit, X, YouTube, Bing, Programmatic and Native within 7 days. Conversions wired to GA4, Mixpanel, Amplitude or PostHog. Leads piped into HubSpot, Salesforce or Attio. Attribution, not vibes.

Time to live7 days
STEP 03

The Synter Agent runs it 24/7.

An autonomous AI that rebalances bids, rotates creative, expands audiences and shifts budget across every channel — every minute, not every Monday. A senior operator reviews the strategy weekly and owns the number with you.

Optimisation cadenceContinuous · 24/7
03 · Why Synter

Not an agency. Not a tool. Infrastructure.

We're the layer agencies wish they were, and the tool no in-house team has time to build. Five reasons that matters.

01

No agency markup.

You pay Synter a flat operating fee. Your ad spend goes straight to Google, Meta and LinkedIn. No 15–25% layered on top, no media commissions buried in invoices.

02

10 ad platforms, one P&L.

Google, Meta, LinkedIn, TikTok, Reddit, X, YouTube, Bing, Programmatic, Native. One contract, one operator, one blended CAC and ROAS across every channel — not ten reports that don't reconcile.

03

An agent that doesn't sleep.

The Synter Agent is autonomous. It rebalances bids overnight, kills underperformers before they bleed budget, and reallocates to whatever's converting. You wake up to lower CPL, not a Monday slide deck.

04

Operator DNA, not agency DNA.

Built by people who ran the campaigns at IBM, Sourcegraph, Weights & Biases and Ampcode. We've been the customer. We know what a bad monthly report looks like.

05

Plugs into your stack.

Conversions in GA4, Mixpanel, Amplitude, PostHog, Heap, Segment. Leads scored and synced to HubSpot, Salesforce, Pipedrive, Attio, Close. Every dollar of spend tied to a contact, an opportunity, and a revenue line.

06

Works underneath your team.

If you already have someone running paid, we take execution off their plate. They focus on strategy, creative and reporting up. We move the numbers.

04 · Your stack, wired in

Every platform you run on.
Every tool you measure in.

We don't ask you to switch tools. We meet your stack where it is — ad spend on the platforms your buyers live on, conversions in the analytics tool your team trusts, leads landing in the CRM your sales team already opens every morning.

10 Ad Platforms

Where we spend.

Google AdsMetaLinkedInTikTokRedditXYouTubeMicrosoft / BingProgrammatic (DV360)Native (Taboola, Outbrain)

Cross-channel CAC, blended ROAS, frequency caps that actually hold. The agent moves budget to whatever's converting that day.

Analytics & Attribution

How we measure.

GA4MixpanelAmplitudePostHogHeapSegmentSnowplowLookerHotjarServer-side events (CAPI / Enhanced Conversions)

Conversions wired both ways, with server-side fallbacks for iOS 17+ signal loss. You see the same numbers the agent sees.

CRM & Pipeline

Where leads land.

HubSpotSalesforcePipedriveAttioCloseCustomer.ioOutreachApolloSlack alerts

Leads scored, deduped and routed in seconds. Closed-won feedback flows back to the agent so it learns which keywords and audiences actually drive revenue, not just MQLs.

Don't see your tool? We've integrated with 60+ platforms. If it has an API or a webhook, we plug into it — usually within the first week.
Ask about your stack →
05 · Built by operators

Who's actually running this.

Two people, both customers before they were founders. Between them, hundreds of millions of dollars of revenue driven through paid channels, and a working knowledge of every dashboard you've ever logged into.

Joel Horwitz
Joel Horwitz
Founder, Synter

Former VP at IBM. Growth at Sourcegraph and Weights & Biases. Recently took Ampcode from 0 to $15M ARR in under 6 months.

Ampcode · ARR, months 0–6 $15M
M0M2M4M6
$15M ARR
Ampcode, in under 6 months
$110M+
Developer base growth, IBM
  • $110M+ developer base growth at IBM.
  • 100k+ partner companies engaged via Digital GTM at IBM.
  • Led the IBM Spark announcement: 1M+ Google hits in the first few days.
  • 0 to $15M ARR at Ampcode in under 6 months.
Operated inside: IBM · Sourcegraph · Weights & Biases · SingleStore · Ampcode
John Skrodenis
John Skrodenis
VP of Growth, Synter

20+ years scaling consumer and tech brands. Built Rainfactory into the largest crowdfunding agency in the US.

One Wheel · cumulative revenue, Y1–Y8 $300M
Y1Y3Y5Y8
$0 → $300M
One Wheel, over 8 years
$600M+
First-quarter portfolio sales
  • One Wheel: from $0 to $300M over 8 years.
  • Eight Sleep: initial product launch, now valued at $1B+.
  • Segway: launched Loomo on Indiegogo, opened a new channel.
  • Rainfactory ran one third of all Indiegogo campaigns over $1M.
  • $600M+ in first-quarter sales across the client portfolio.
Client roster: One Wheel · Eight Sleep · Segway · Rainfactory · Lumen · XGIMI · Hydrow
PRICING

Custom to your spend and platform mix.

We don't list a number on the site because the right answer depends on your channels, geos and where you are on the curve. The first call is 30 minutes, diagnostic, no pitch. If we can't move the number, we'll tell you on the call.

Flat operating fee No long-term lock-in Month one is a pilot
Apply to work with us →
06 · Objections we've heard

The questions you're already thinking.

We tried an agency and got burned. Why is this different? +
We're not an agency. We're the infrastructure agencies use. No account managers, no monthly PDFs, no 20% media markup. You pay a flat operating fee. The work runs continuously through software, owned by senior operators. The thing that breaks at agencies (juniors rotating through your account, monthly review cycles, layered margins) doesn't exist here.
How do I know it'll work for our industry? +
We run across 10 platforms and any B2B vertical (SaaS, fintech, dev tools, infrastructure, services). The first call is diagnostic. If we look at your funnel and don't see a clear path to move the number, we tell you on that call. We'd rather lose the deal than take on an account we can't move.
What if results don't come? +
Month one is a pilot. We agree on what "moving the number" means on the first call (CPA target, qualified pipeline, ROAS, whichever metric you live by). If we don't hit it in 30 days, you don't continue. No long contract, no exit clause to fight over.
We don't have time to onboard something new. +
Onboarding is one 45-minute call plus platform access (you grant us editor access to your existing ad accounts). We rebuild the structure, you don't. You're live in 7 days. Your team's involvement after that is roughly one 30-minute weekly review, optional.
We already have someone managing ads. +
Good. Most of our best accounts have an in-house person. We work underneath them. They keep ownership of strategy, creative and reporting up to leadership. We take execution, optimisation and platform sprawl off their plate. They get their evenings back. You get better numbers.
Is this an AI tool or a service? +
Both. The AI runs the campaigns 24/7. A senior operator owns your account end to end. You get the service outcome of an agency with the cost structure and speed of software. We don't sell a dashboard you have to learn. We sell the work being done.
Who actually sees our account? +
A named senior operator owns your account. They're the same person on day one, day 90 and day 365. No juniors rotated in, no offshore execution team. Everything is logged in the dashboard, every change traceable to a person or a model decision.
Ready when you are

Stop managing paid.
Start owning the outcome.

We're taking on 6 new clients this quarter. The first call is 30 minutes, diagnostic, no pitch. If we can't move your number, we'll tell you on the call.

Apply to work with us → See how it works
Q2 capacity: 4 of 6 slots remaining